Getting that all important conversion is what we’re all working so hard for, we spend hours building our online presence, getting those right keywords into that top spot and getting that all important traffic but if you’re not getting that end conversion then it’s all for nothing. The chances are your site is either an ecommerce site or its service based. If it’s serviced based then it can be harder to get that end conversion.
In most cases it’s all going to come down to a form, whether you want your traffic to fill out a contact form or leave their details before they down load a white paper or you’re just trying to generate some data capture – you need your traffic to leave those all important contact details so what can you do to make sure as many people are filling your onsite forms out as possible.
Make Your Conversion Form simple
If you want your traffic to leave their details then you need to make it easy for them to do so. Ideally your form needs to be sat in the side bar of your key landing pages. This way your traffic doesn’t have to travel too far to find it. There’s nothing worse than having to find the obscure piece of linked text hidden away in the rest of the copy only to find you’re taken to another page with another link and before you know it you’ve turned your whole site into one giant Easter egg hunt.
Be careful what you’re asking for
The number one reason people are put off filling out any onsite forms is those little stars that indicate the required field. Think about the information you really need, a name and email address will usually do. If they want you to contact them by phone they’ll leave their phone number but don’t force them. Put yourself in their shoes, are you going to bother filling out a contact form that asks for a full name, business address, inside leg measurement, bank card pin number? After a while it just gets silly so leave it as simple as possible, make the first contact then you can worry about bombarding them with sales phone calls and junk mail.
What are they getting in return?
Internet users are getting more and more savvy, they know their contact details are worth something so you need to make sure you’re offering them something in return. If they’re filling out their details for you to contact them give them the option of when they’d like you to contact them, if you’re offering a white paper don’t make them wait all afternoon for it to appear in their inbox, let it download instantly. Don’t forget some common courtesy, take them to a simple thank you message once their information has been sent, there’s nothing worse that hitting that submit button and nothing happening.
Keep it to yourself
We’ve already talked about how internet savvy your traffic is becoming, they know leaving their contact details behind just means they’re opening themselves up to be spammed to death so reassure your traffic that’s not how you do things. Don’t hide away the opt out option and don’t make it too complicated but stuffing it full of double negatives. Ask them if you can contact them with special offers and ask them if your network can contact them and if they say no you need to make it perfectly clear you’re not going to sell their details on five minutes later. Once they know their details are safe they’ll feel more inclined to leave them behind.
This is a guest post by Jess who works for Live in Portugal who can help make buying property in Portugal a breeze.