A blogger with good readership has got many things to consider when launching SEO practices and Internet marketing endeavors. You’ve got to factor in how keyword density and affiliate linking will affect your content. You’ve also got to consider how to use email marketing tools like AWeber integrations to expand your reach while keeping your loyal readers happy. Remember, your RSS feed is a button that can be clicked at any time. And the Internet is a turbulent place, where micro-blogging, social networking, and marketing overlap for nebulous purposes. Here are a few ways you can be sure that the quality of your posts doesn’t suffer as a result of your SEO campaigns:
Do your research.
One of the biggest problems in the blogosphere is overused and misrepresented facts. Don’t just rely on someone else’s numbers and platitudes, do your own research and fact-checking. This will also help you to endow your vocabulary with the correct technical terms and phrases in order to properly engage with a subject. This is another problem in the blogosphere: imprecise or lazy descriptions; clichéd, vapid phrases; and redundant information. Good research can help to remedy all these problems and will also keep you abreast of new developments.
If you’re not offering something new to the discussion information-wise, you should at least be engaging or entertaining in your writing style. No one will be interested in reading a cloud of keywords if they’re not supporting a core argument or an original angle on a subject. With how many vitally crucial issues are at play in this world, you owe it to yourself and to your readers to bring fresh perspectives to your posts. Be opinionated, engage with material from other bloggers, and be relevant to the discussion. The best way to do that is by being original.
No country for typos.
The blogosphere is rampant with bad grammar, misspellings, typos, and overall poor language use. But not everyone is William Faulkner, so the occasional sloppy sentence is forgivable. What is not forgivable and will lose you subscribers in a hurry are typos. They make your blog look amateur and of little consequence. One or two here or there will not get you blacklisted, but if your posts are regularly peppered with typos it’s obvious you’re not proof-reading your writing, which calls everything you say into question. Read through your posts before submitting them!
Don’t misrepresent yourself with keywords.
Littering your post with ‘Ashton Kutcher,’ ‘Kim Kardashian,’ and ‘Lindsay Lohan’ might drive a few more people to read your blog. But when they discover that your post has nothing to do with these people, or even pop culture as a general subject, they’re going to leave your domain and they won’t return. The Internet is an ecosystem–don’t pollute it with overused keywords and link spamming.
Be concise, relevant and economical.
Remember, it’s a blog, not an academic essay. As much as you want good writing and valuable insights populating your posts, don’t make the mistake of thinking people go to the Internet to read ‘A Historical and Sociological Analysis of Poetry.’ Some might, but most want short, succinct paragraphs that are relevant to what they typed into the search engine. If someone is looking for information about mobile devices and your post is entitled ‘Comparing Mobile Devices,’ don’t make the first 3 paragraphs a retrospective about the use of asbestos in ceilings. Your readers will leave quickly.
Quantity is important for your blog. Posting often and using numerous, relevant keywords helps your SEO and gets you seen by more people, and you want as many people viewing your blog as possible, otherwise what’s the point of writing it? But if you’re sacrificing quality, you need to rethink your strategy. Otherwise you are simply alerting more people that you’ve got a mediocre blog. Quality is and will always be more important than quantity.