As a blogger, you are probably well-versed in areas as diverse as online marketing, advertisement hosting and search engine optimization. You know how to maximize your blog’s layout and you always keep a close eye on traffic and on page rank. Running a blog is often like captaining a ship, and it’s your job to insure that all the peripheral elements are running smoothly.
All the while, however, you realize that no amount of SEO tactics can obscure the most important part of any blog: content. Your blog’s content is ultimately what drives that traffic and brings in that ad revenue. Without content – and, more to the point, without unique and engaging content – a blog has little chance at success.
So it is understandable that bloggers often worry about the quality of the content on their blog. They feel as though their content standards need to be improved, or that their ideas have stagnated, or that their topics aren’t as unique and engaging as possible. They believe that their content ultimately needs to be improved. Regardless of whether they’re right or wrong, improving a blog’s content is always a worthwhile goal.
But securing “improvement” is easier said than done. Most bloggers can’t simply turn a switch and revitalize their blog posts overnight. What to do? Certainly, there are a variety of tips and approaches for turning a stagnant or mediocre blog into a better one.
Of these, one of the easiest ways to improve content is by bringing a stronger and more opinionated voice to your blog. Doing so can make both you and your readership more engaged, and the stronger the individual voice on your blog the more likely a given post comes across as different and unique. So how can you get this opinionated voice across in your content? Here are a few suggestions:
Focus on your passions
Write about topics that actually interest you. This may seem obvious, but bloggers all too often find themselves writing about what they think is “right” or “expected” rather than focusing on the content they know that they can deliver.
Before you sit down and begin to write, have an argument (a “thesis”) that you want to get across in the blog. You don’t need to construct your argument as you would a high school expository essay, but make sure that you can quickly build to a main point, explain and justify that point in detail, and then tie everything together with a succinct concluding paragraph.
Having an argument does not mean you need to have all the answers. Rather, ask some questions so that you and your readership can be forced to think more deeply about the content. Doing so may also generate more reader responses and help continue the conversation even after a given piece has been posted.
Going against convention – or introducing ideas that call commonly-held beliefs into question – is a great way to make blogs that are highly interesting and opinionated. Don’t just agree with mainstream ideas – instead, question and challenge them.
Make sure that your drive for unique and opinionated blogs does not cause you to be offensive, angry, or vulgar. In most cases, this will naturally only hurt your desire to elevate the content on your blog. Otherwise, trying to write more opinioned posts is a great way to improve your content. Regardless of whether your expertise falls in the area of marketing, web hosting, social media, entertainment or current events, there’s no question that content is king and that your quality can always be improved. If you’ve been struggling to do just that, you might want to consider giving some arguments a try.