Is a big email list like your personal ATM? The big question that naturally arises is “WHY”!
It is a simple fact for your online business that if you have a list of certain size, then it becomes pretty easy to make money online. And if you have a responsive and targeted list, you can easily
- Create your own products and sell them to people in your email list and make large profits within days.
- Promote other people’s products as affiliates and earn huge commissions fast.
The bottom-line is that your online income is determined by the number of people you can reach.
Anything other than List Building is a loss of Focus.
You always have a reason why you built your site, right? It does not matter if the reason is to make money online, brand yourself or probably just want to help your church. You should always want to build a list by collecting the visitors email address, so that you can sell them products/services or maybe provide them valuable information by sending them your newsletters.
So, why would people opt in?
As you know there are millions of competitive sites on the internet and with so much of competition, you have to give your readers a real strong reason to join your list. If you want them to give you their email address, then you need to give them something good.
Think from your reader perspective. What do they want or what is their problem which made them to arrive to your site? Think what content you can give them. Probably a great report about your niche, a video or interview, or maybe even a webinar in your niche is what your readers are looking for.
Make people happy by giving them excellent stuff so that they would want to come back again for more.
What you offer for your visitors for them to opt-in is very important. So you should offer something really great, right? Give them an instant answer/fix to their problem.
Doesn’t it sound simple? It really is.
To help you catch more visitors’ email addresses on your site, it is definitely a great idea to get yourself a light-box Opt-in WordPress Plugin called PopUp Domination, which is guaranteed to increase your opt-ins or your money back! Find out yourself!

Good article on email marketing. You should consider building email list so that you can use them for promoting your product or affiliate products in future.
Your HTML popup is very annoying. Every time I click on a link to visit another page, your popup appears. If you are using Aweber, you can set this frequency once a day for every visitor
Hi Pritam,
Thanks for your comment and I’m glad that you liked my article. Would you kindly explain a little bit more about the problem you’re facing with the pop-up. Coz I’m not using aweber and I’ve set it to display once in 7 days if a user clicks on the close button. Please let me know whats your problem exactly(if possible with screenshots) so that I can debug and fix the problem.
Thanks.
I like how you compare email list with ATM
And yes couldn’t agree more to you. There is money in email list building, and the greater the list, the more sales.
Having an Email list is very important especially if you conduct your business online. It is just how you have put it in the post. You can sell your products or advertise your site by using the email addresses on that list.