Q. What is an Email Blast or Mass Email Marketing?
A: An Email Blast or Mass Email Marketing is an electronic mailing, sent all at once to a large mailing list. This is commonly used by marketers and would be considered spam by many recipients. It also could be something you signed up for and provided an E-mail address….Like an upcoming sale at a store you frequently shop at. A blast could be sent out to all email addresses in the company’s database informing customers of the sale.
Mass Email Marketing usually is done with the help of special software that may lead to, in fact not a blast but a one-by-one dispatch of the emails but in a sequence. Some have tried the email merging facility of Microsoft Word but still have faced spamming regulations.
Regulations should be devised, not to stop the Mass Email Marketing but to organize it in more planned manner so that it provides a boost to the online trade but is controlled to the choice of the receiver.
Source: Wiki Answers
Further reading: Wikipedia
Q. Can Mass Email Marketing service benefit you and how to select the Best Mass Email Marketing Service?
A: It’s a good strategy to build a website for what you have to offer for your target audience along with sending them targeted offers through e-mail marketing. You can do this by sending advertisements to thousands or probably millions of addresses in the form of catchy emails. A reason why most internet marketers prefer this method is that the Return on Investment is huge. If you’ve heard about this strategy and are planning to do this I would suggest hiring a professional mass email marketing service. There are many professional companies and individuals who offer this kind of service online, but it is hard to decide on which to choose. In this article I’ll try to help you choose the best mass email marketing service as well as I would like to hear your opinion if you’ve used these kind of services before.
If you’re not considering any professional Mass Email Marketing service:
If you plan to do your own email blasts, make sure to choose a catchy title or subject line. For the content of the email to be catchy and stylish, a basic knowledge of HTML can quickly help you format the content. Always keep in mind that driving targeted traffic to visit your website should not be the only motto of your email blast. Make sure to clearly mention your call to action, i.e. ask them to buy the product – whether it is in the form of promo, discount or any other offer.
My opinion will always be to hire an expert to abide by the several Spam Laws introduced in the year 2003. Professional mass email marketing services have very strong email servers – capable of sending millions of emails in a matter of seconds. Another great advantage of using professional mass email marketing service is that they already have huge email databases for several target audiences. By registering to any mass email marketing service, you only have to select your target audience and you’re presented with the email list.
Before you select your Mass Email Marketing service:
Before selecting your mass email marketing service, I would suggest you to do a proper background check of the possible candidates through customer feedbacks and reviews. Check for feedback from past and present clients. Many of these services are frauds and finding a legitimate service may be difficult. Try to look for a legitimate website and try to see the contact information. If possible try to talk to the person who is offering the service or to the customer support of the company offering the service. It is always advisable to ask for a sample or test run of the mass email marketing service.