Some people try to get a large Facebook or Twitter following for fun, while others do it for business. No matter the reason, the only way you can get true, loyal Facebook and Twitter followers is by being able to engage them with every short blurb that you write.
Social media followers will not stick around long if they’re not interested in what you have to say. They’re likely to stop following you the moment they get bored. Your job is to make sure that moment never comes. Yet how can you do this?
You might be the most interesting person in the world, but you are going to have very few followers if you don’t post frequently. Depending on your audience, you should post a blurb one to three times a day. It’s best not to overdo it, or your fans could get tired of it fast.
Post Useful Information
Only post information that you think is beneficial to your audience. When writing your post, pretend you are in your follower’s shoes. Think questions like “If I were a follower, would I find this boring?” Unless you’re a celebrity, nobody’s going to become your follower just because he liked your username or avatar. You must be able to give them something of value.
Interact with Followers
Don’t leave your followers in the dark. Try to answer your followers’ questions to the best of your ability. Your followers will feel slightly important and welcomed if you reply to their reasonable requests. Ask questions, answer questions, and give out your honest opinion. Do your best to include yourself in the community of followers you created.
If you have a particularly large following, consider holding events on certain days. For example, once a month, you might hold a contest. Your followers can enter themselves into the contest by posting to your page or retweeting something you’ve posted. At the end of the day, you can use an online service to randomly choose your winner.
Don’t be afraid to thank your followers when you genuinely mean it. People enjoy it when others thank them. They feel well liked and wanted. You want your followers to feel this way. If your followers feel loved, they will be more willing to stay with you through thick and thin.
Getting a large Twitter or Facebook following is obviously no easy task. Yet, to tell the truth, the easy part is getting the large following. The hard part is keeping the large following by engaging them every day.