Blogging is free; anyone can blog anytime of the day or night. Opinions expressed in blogs, if stated with authority and clarity tend to circulate on the internet. With the social media revolution, blogs get talked about, voted and forwarded. It’s possible to totally influence the outcome of any aspect of life or business using blogs. Companies are waking up to the power of blogging and are leveraging this power to grow their businesses. Here’s how you can do it as well.
Don’t Directly Promote Your Business
Why do blog readers visit blogs and subscribe to their feeds? It’s because these readers enjoy and appreciate the content that is published. They’ll definitely not be interested in joining a blog that does nothing except promote its backend business! So if you want to gain people’s attention and establish a dedicated readership, take the focus off of your business, and focus on your readers. People who use their blog purely as a promotional tool find that they don’t get the best results. Focus on publishing high quality content and let the content do the promotion for you!
Become A Valued Source Of Information
When you publish knowledgeable and useful content on aspects pertaining to your industry, you’ll soon be seen as an expert source of valuable information. When you accomplish this, the perceived value of your product or service offerings will be higher. It’s possible that other people in your industry are also providing the same kind of offerings, but they might not be blogging. If you’ve proven your worth to your blog readers through your blog, you’ll be the preferred provider.
As you know, the amount of business you can generate depends to a great extent on the reputation you build for yourself. By blogging, you can build yourself an excellent reputation.
Don’t Hold Back Valuable Information
Most bloggers feel that they should hold back the best goodies for paying customers only. There’s nothing wrong with this line of thought, other than the fact that holding back will prevent you from creating an outstanding blog. It’s always possible that other bloggers will share more than you do. If you want your blog to be the industry leader in your product or service domain, then you need to go all out and offer your best and most valuable information to all.
Yes, it’s quite understandable that you might not want to share some specifically valuable info publicly. While you should maintain privacy there, you still need to share some valuable information for free to keep your readers loyal to you.
Plan Your Blogging Schedule Ahead Of Time
It’s best to set a schedule to visit your blog regularly. You can choose to spend a few hours on it every day, or every alternate day. If you focus on quality, you don’t need to publish content every day. Plan your schedule based on how many posts you want to put up in a week and how much time each post takes you. Note that no one expects you to follow a rigid posting schedule. At the same time, your audience will have certain expectations of you. By sticking to a schedule, you will be letting them know that you are reliable.
Increase Your Audience Using Social Media And Social Networking
Blogs and social media work hand in hand to promote everything from opinions to goods. If you decide to use blogs to promote your own services, don’t forget to also get involved in social networking sites. With several social media networking sites out there, you’ll be spoilt for choice. Social media sites are great tools to quickly promote your blog and gain unprecedented exposure. These sites will also build a strong reputation and a strong network for your business within your industry.
Actively Participate In Other Blogs
To establish yourself as a blogger of value, you need to actively participate in other blogs as well. You can choose blogs within your industry to keep your blog specific. Leave comments, write guest posts, do interviews, network with other bloggers and generate back links from other blogs and websites. The blog world wants to work with those it sees as subject matter experts. Make an effort to be seen at other blogs as well.
Consider Your Blog As A Valuable Part Of Your Business
Invest in your blog; note that you’ll get returns on your investment. If you invest less effort, time and dedication, you won’t get much out of it. On the other hand, the more you invest in it, the more you’ll get out of it. Therefore it’s important that you consider your blog as a valuable part of your business and treat it as such.
Maintain Content Focus
Remember your blog is meant to promote your business eventually and how you as an industry expert as well. It’s required therefore, to maintain core content focus, targeting your topics and content at people who may become your potential customers and clients. This approach differs greatly from what you would do with a personal blog. Make an impact with each post.
Target Everyone, Not Just Potential Customers
Your blog can be manipulated to become a great promoter of your business. However, always remember that not all your readers will become your customers. Many of your customers will visit your blog just to enjoy your content, and won’t intend to make a purchase at all. However, these readers are still very valuable, since they can help develop and popularize your profile in the industry, so don’t ignore them.
Maintain Your Blog On Your Own Domain
When you start your blog, don’t use a separate domain for it. If you have an existing product website, build your blogs on it. In time, as your blog grows, it will attract links and search engine traffic. The rest of your site can benefit from the search engine traffic as well.