Pay Per Click or PPC is one strategy used by bloggers to have their sites frequented by potential, buyers. One of the best way to generate viewers that seek your business, Pay Per Click is an extremely valuable marketing tool that can generate a lot of traffic for your site. But this is something you ought to know about properly before you are able to wield it comfortably.
- The basic philosophy of Pay Per Click is keyword targeting. Once you are able to effectively employ Pay Per Click strategy, 90% of your traffic will be generated by your methods employed. This is no doubt great, but it should also be kept in mind that bidding must remain low on cost. The general assumption that there is only one method of obtaining Pay Per Click campaign that can be successful, is not true. Google Adwords and Overture are undoubtedly great tools for this method, but they are certainly not the only ones. If you are using one of these web giants, it’s a guarantee that you will be seen in the search engines with a good page rank, but of course if you are willing to pay the price for it.
- Bidding is the most important part of PPC. Bidding on keywords that will place you on the top of the list is not an easy task. This can be a very trying event. The main reason being, that, you are not the only one bidding. Some large corporation sometimes bid as high as a 100 dollars for a particular keyword to ensure their high page rank. It goes without saying that words used most in search for information, are the most highly bid after. Moreover, winning the bid is not all. Maintaining your bid costs too. Can be perhaps 5 dollars per click coming out of your pocket. With no sales on your site, and number of clicks increasing, you will probably land up in trouble, as it will cost you money, instead of earning money for you. That is something you should avoid at all costs.
- Finding a keyword directly related to your site and what you have to offer is perhaps the most gruesome task in PPC. Calculating the value of a single customer can give you a good idea on what you can spend on any particular bid. This helps a lot to keep track as to whether you are overspending in a particular scenario or not.
Moreover jumping into using PPC without the proper homework or understanding it’s pros and cons, can lead to heavy financial loses. It’s a tool which needs to be implemented with proper caution.