How you can use Google+ to expand your business

You know that social networking can be very useful for business, or it might give you personal satisfaction. However, you are finding it difficult to stay active, either due to boredom or because you are doing other things that rip you away from the computer. Regardless of your goals or why you are finding it so difficult to stay active, there are many things you can do to increase your activity level on the Google+ social network.

Post Questions, Not Flat Statements

Look at the two following example posts:

“Our new product launched today and the whole team loved it.”
“What do you think of our new product? It just launched today.”

Both of them are about the same, they express that the poster has just launched a product. However, the first one does not encourage responses because it is just a statement. This means that there will be few replies, even if you have a lot of followers.

The second one asks people to reply, and this subtle command is enough to get replies. If you are finding it hard to stay active due to few replies, doing this can help you garner more replies and make a better online conversation.

Use Automated Tools

If you have a Google+ account, chance are that you also own a blog or a website. Unless the blog or website is collecting digital dust, you are probably still posting there.

You could manually add your posts to Google+, but this takes time and lowers your productivity. Although automation tools are a great way for you to stay on top of your G+ account, to date such tool doesn’t exist. However there are many sites that are looking at develping such a tool, and as soon as we have more information we will give you a review of any tools. Google may even create an automation tool themselves, so keep your eyes peeled on Incrediblogger for future information Google+ automation tools, but it always good to remember the importance of such tools. You can get a lot of work done, and you ensure that you never forget to add your post to Google+.

Use the Smartphone

Most smartphones have Internet access, meaning that while you are on the train, in a taxi or going to or waiting for a meeting, you can stay connected to your Google+ account.

Unlike Facebook and Twitter, Google+ does not have the same level of integration because it is newer, but you can easily use your Web browser to login and post to your Google+ page.

Cross Social Networks

There are many people on Twitter and Facebook that may not know about your Google+ account. To make more friends on Google+, and to get more responses to your posts, use a cross social network strategy.

Copy and paste your Google+ posts to Facebook and Twitter. Be sure to add a link to bring people to your Google+ account. This allows you to maximize your presence on the other social networks, while ensure that you keep the Google+ account as your main social network.

Plan Topics

Cold posting to Google+ can be tough, especially if you don’t feel like making a post that day. To alleviate that, you can plan ahead. Pick one or two days out of the week, and think of topics you can post about for all the other days of the week. This gives you time to hammer out the details, and it also keeps you from getting bored.

Always Post Fresh Content

If you want to stay active and foster a large online presence, you need to constantly post fresh content for people to see. Post at least several times a day, and make sure you respond to people when they reply to your post. By setting yourself up for fresh content, you will make it easier for your brain to think of this type of content.

Make sure the content you post is always fresh, as dull content can easily backfire on you. Fresh content is new, it can go viral and it is fun or informative to read. If you can’t post original content on Google+, then you may never get a good following.

Make a Minimum Post Count

Set a minimum post cost for yourself and stick to it. While you should have some leeway on yourself if there is something important in the real world to get done, try your best to meet your minimum post goal every day. A good minimum is between 5 to 10, but this depends on your posting capacity.

Conclusion

Google+ is a great social network for making friends and increasing your website rankings. However, to get the most out of this social network, you have to remain active. By using these tips, you will be able to increase your output, and you will set yourself up to make fresh and follow-worthy content that people will want to see.

This article is written by Nisha Sharma. She represents a site called CompareLogbookLoans.co.uk. She loves writing, especially about travel, finance and offer business advice.

Article by Akshay Shetgaonkar

Akshay Shetgaonkar is a technocrat with over 7+ years of experience in web and enterprise application development. He is currently working for a leading IT MNC. He specializes in front-end development (ExtJs, GXT) and Java/J2EE. In his free time he likes cooking and listening to music. He is handling the technology section of Incrediblogger as an architect and a blogger. A warm welcome to Akshay. You can follow him on Google+


Akshay has written 12 awesome articles for us.

Leave a Reply

%d bloggers like this: