I noticed since the last few months that the number of visitors to my blog reduces to a noticeable amount on weekends. Now since I work full time for IT Company, I generally get time to write my posts and publish them on weekends. What kept coming on my mind and I guess many more bloggers might have similar thoughts – “Whether publishing time really matters? If it matters then, what is the best time to publish our posts?”
I started searching the internet about “Best time to publish my posts” and I came across a website. I found that someone called Jake Luciani has already done a hefty research on this topic by analyzing over 10,000 entries from Digg, Del.icio.us, Reddit and Mixx and found out the best and worst times to publish your posts.
According to Luciani’s research:
- The best time to post is Tuesday to Friday between 10am and 2pm Pacific Standard Time (PST)
- The worst time to post is on Saturday or Sunday between 3 and 5pm PST
These observations seem to correlate with the times US blog readers are most active online (around lunchtime and just after work on weekdays), so posting around these times should work well for bloggers whose readership is mostly based in this area of the world.
For further details about Luciani’s findings and see some visual graphs, head over to ReadWriteWeb.
Now if your readership is located around some other part of the world, you have to consider altering these times to suit your audiences’ active time.
I hope this post will be useful to you in deciding the best time to publish your blog posts. Please let me know what you think about Jake Luciani’s research by leaving your comments and opinions below.