Many bloggers are jumping on the video blogging (VLOG) band wagon and posting videos on their blogs to share information, tutorials, and more. While the concept is good since a lot of people prefer a video to text, there are some things to keep in mind.
Do be yourself. If you’re the class clown, let people see the real you. If you’re a more serious, or studious kind of person, that’s okay, too. Just be you. Although adding some interest to your VLOG is always a plus.
Don’t assume everyone likes videos. People who prefer scanning a document may be offended if the only type of posts you offer are VLOGs. Mix it up. Offer some videos, some text posts, and some combinations. But don’t drive away visitors because you think everyone prefers a video. They don’t.
Do make use of available technology to post. For instance, devices like the HTC 4G Android Phone lets you broadcast live using its internal video app. Just launch it and you can stream your video to anyone with an Internet connection. It’s a great time saver.
Don’t act like the Energizer Bunny. If you have a lot of information to share, split it up into several posts. A video that keeps going, and going, and going, will more than likely cause your visitors to go… away.
Do vary the type of video used. There are any number of ideas you can use to create interesting videos. Interview a guest, create a short tutorial, share tips and hints, rant or praise a specific product and more. Use different methods and create a variety to keep your subscribers guessing—and interested.
Don’t ignore your visitors’ comments. If the majority of your blog visitors hate video, then by all means, stick with text. If it’s about a 50/50 split, then mix it up and use VLOGs about half the time. Either way, listen to what the folks who support you prefer and go with their recommendations, even if it differs from your own preferences.
Video blogging can be very effective, and it can be a lot of fun. Just be aware of how your followers feel about it, be careful to use it well, and see how it works for your specific site to get the best results.