You finally have a well-designed, comprehensive and effective social network (SocNet) or social media marketing (SMM) package. You’ve tested the results you’re getting on each site and are satisfied with your business’ growth potential. But you are exhausted. From Facebook entries to Twitter tweets to a great content and back link umbrella, you have no time or energy to expand any more, although you know you should.
What are you going to do when Google+ opens its doors to business marketing? How do you find the time to update your FourSquare sales information or respond to your LinkedIn contacts? Did you remember Digg and Reddit and MySpace and … and … and…?
It’s time to manage your SocNet marketing better to allow you that time and energy to expand and not just maintain.
Research Tools
The aim of any marketing campaign is to present the best advertising to the best market base. That means finding interested individuals or businesses and tailoring your ad copy. You know that the horse goes first, and social media research tools help.
Board Reader provides listings of active forums on which individuals are commenting and communicating. While blatant advertising is often caught by spam-ID programs, presenting valid information or posing a legitimate question can present a resource box that presents an innocent back link to your website.
Trunk.ly collects all the URLs that you post and stores them for easy retrieval. Remember the Twitter marketing rule of always providing a shortened URL in your tweets? Think how handy this tool would be in just that one leg of SocNet marketing.
Social Mention provides a social media search function. Find out what users are talking about and what they are saying.
Followerwonk is a Twitter-oriented tool that finds tweets and users based on keywords. You want a targeted audience? Follow those who tweet about business-related topics and reply to them to increase your potential follower lists.
Management Tools
One of the most comprehensive SocNet marketing management tools is Tweetdeck. No, it isn’t Twitter-specific, but it allows you to maintain, post and update messages, profiles and campaigns across every SocNet platform you enter. One click updates, posts or replies to anywhere from one to all of your social network platforms. Talk about time-savers!
Do not neglect YouTube in your social media marketing: YouTube is quickly rising from the fourth-largest search engine to the third. YouTube Insight helps businesses understand their YouTube campaigns by analyzing click-backs, referral sources, viewer demographics and other pertinent information for excellent YouTube marketing research.
Short URL Creators
WordPress provides a shortened URL of your WP blog posts in the Edit Post area. For other URLs, sites such as tinyurl.com and bit.ly generate permanent, short URLs for any web page.
Manage smarter and create an energy-rich marketing environment.
I have tweetdeck but never really took the time to learn how to use it. You’ve given me some inspiration to start playing around with it this weekend.
I guess it’s a matter of how you planned your marketing strategies. Sacrificing one social media site is unreasonable. You should manage your marketing smarter for you to gain tons of traffic.